Web design
| You can’t judge a book by its cover. |
If this very common idiom is so true then why are so many companies of all sectors so concerned with appearances? Why does a transparent tuna fish package sell less than a nicely designed tuna fish package? Why do car manufacturers modify the shape of the cars? Why do companies break their heads over the company’s icon? Why do companies invest money over web design?
FACT! People judge the book by its cover.
FACT! People judge a tuna fish product by its package.
FACT! People judge a car by its shape.
FACT! People judge a website by its style.
Web design has no direct effect over website traffic. Search engines are interested with whatever keywords your webpage has, how many inbound links there are, and what is their origin, quality and freshness of content (refers to text only), average visiting time, and more. Web design is not a parameter of search engine optimization since the automatic tools that search engines have for evaluating websites refer only to the text.
However, people unlike search engine automatic tools, do evaluate a website not only by the text but also by the colors, shapes and even sounds embedded within the website. Sometimes colors and pictures are much more powerful and more expressive than words.
| A picture is worth a thousand words. |
Well-designed websites help the visitors understand what type of audience this website serves. All this is done in just a few seconds. These seconds are critical! Is the visitor going to stay and read or is he or she going to switch somewhere else? Once visitors stay and read the content, visitors can finally judge the website not only by its cover.
Web design does not only have an artistic aspect, but it also has a psychological aspect. Web design is similar to making a first impression on a date. If you do not give a good first impression, then people will not evaluate you for who you really are. If you do give a good first impression, then people will be able to get to know you for who you really are.
Why is web design part of increasing website traffic?
Web design increases the average visiting time and the loyalty of visitors. Note that your website is like a restaurant, the food is your content, and the d?cor is your web design. Visitors are your clients – the happier they are with your website the better are your chances in increasing your traffic. Just as it is in the world: happy clients come back, happy clients bring more clients and more clients lead to more revenue.
Associated links:
Sir Ajans-web Design Graphic Design
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Web Design England Uk
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