SMO
A key ingredient in website traffic increase is to be social in the Internet world. And what better way is there other than to participate in social medias?
Social media is generally a website that offers the general population the opportunity to register and participate. You participate by building a network of contacts, forming and joining groups, writing articles and reviews, asking and answering questions, grading content in different websites and bookmarking them. Participation in these social media websites is generally free and payment is required only for more advanced services.
As in every other community, a social media requires the participants to follow some rules of conduct. Among those are: no spamming, no illegal content and no adult content.
Social media websites vary in their concept. Some are geared for career advancement and career opportunities and some for fun. Social media websites vary in their target audience: professionals, academic, teenagers, etc. In short, you have to blend in differently within each social media website.
Social Media Optimization (SMO) is a method to increase website traffic through social media websites. SMO is a combination of Search Engine Optimization (SEO) and viral marketing.
Placing links to your website from a social media website is very good. Generally a social media website has a high page rank and therefore a link from there is highly regarded. Just do not overdo it, and it is better to place links to specific pages (deep linking) within your website and not to your homepage. There is always a dilemma as to when does someone crosses the line from excessive website promotion to spamming. The concept that should guide you is: Aside from placing links to your website, did you give the social media any added value?
By making more contacts and by participating in groups and in other activities you make yourself more noticeable. When you make yourself more noticeable then your links, questions, answers, articles get more exposure.
Reference list of Social Media Websites:
Diigo
FaceBook
Linked IN
MySpace
NewsVine
Spock
StumbleUpon
Wink
SMO is a great method to increase traffic but it is also enbales you to see different points of view on the subject we deal with. In Social Media Optimization (SMO) you actually interact with real people, change thoughts, ideas and concepts. SMO may even have an impact on your content.
