Keywords
What are keywords?
Keywords are just words. For example: Dog, House, Chair, Company, Travel, Insurance, Sports, Robin Williams, Taxation, Analyzing, Software, Train Station, Bank, Lollipop, Qwerty, Banks, …
Why keywords are important?
- Keywords are important because search engines look for web pages according to a given subject, which is composed of a set of keywords.
- Keywords are important because search engines categorize web pages according to keyword density.
What makes a keyword good?
A keyword is referred to as good if many people place it in the subject they type in search engines. For example, if the word ‘banks’ is more heavily used than ‘bank’ as part of the subject in search engine queries then the keyword ‘banks’ is much better than the keyword ‘bank’.
How do I find good keywords?
After you chose the subject of your website, take a black sheet of paper and write down all the relevant terms and phrases associated with your subject. When you have the list of terms, crosscheck it using keyword suggestion tools.
For your convenience, use the following to activate one of the free keyword suggestion tools:
Brought to you by Digital Point Solutions
The tool, as like other suggestion tools, supplies: (1) All related keywords that have been searched by users; (2) Number of searches per day with these keywords. Other suggestion tools may give you more accurate statistics and may draw their raw data from several or all search engines.
Where to place the keywords?
- Place the keywords in the website URL.
- Place the keywords in the title of the web pages.
- Place the keywords in Meta tags.
- Place the keywords in headlines.
- Place the keywords in the body of the web page with the right keyword density.
- Place the keywords in inbound links that point to your website.
What is keyword density?
Search engines do not read your web page content and attempt to infer from the text the subject for their search engine service. The search engines make use of an application (a spider or a robot) that scans the content and associates a subject to the web page according to keyword density.
Suppose the content of a web page has 100 words and suppose the word ‘bank’ appears in the content 10 times. Therefore, the ‘bank’ keyword density is 10%. In other words, keyword density is the number of keyword appearances divided by the total number of words.
If you want search engines to associate a specific keyword as part of the web page subject then this keyword should have a density of 3%-7%.
Some webmasters, who want a high keyword density without altering the text, paste the keywords several times at the bottom of the page. Some more sophisticated webmasters simply change the font color of these keywords to match the background color. In this way these keywords become invisible but search engines do take them into account. These techniques will certainly increase your keyword density but most search engines are aware of these tricks and you risk being banned.
Associated links:
Google AdWords: Keyword Tool
Use the Keyword Tool to get new keyword ideas.
WordTracker
Find the keywords you need to succeed online.
Keyword Elite
Keyword software tool.
