Increase Web Site Traffic

Customer Segmentation defines the profile of people your product or service is targeted for. Once you define the Customer Segmentation, the marketing specifics, our beloved 4Ps (Product, Price, Place and Promotion), can be adjusted accordingly.

Choosing the best Customer Segmentation is crucial for the success of the business. For example, a company selling cereal chose athletes as their prime Customer Segmentation. They styled the cereal package with pictures of athletes jumping and running around in circles. They placed samples and brochures at sports centers and Gyms. After a time the management decided that the level of revenues was not as high as they had hoped and decided to slightly adjust their Customer Segmentation. No more athletes, now children. They changed the cereal package again with a new cartoon character. They emphasized on the high qualities of the product and its contribution to the child’s strength. As we know, cereal companies are very successful and most of them have children as their prime Customer Segmentation.

The Customer segmentation concept has a new baby brother called Visitor Segmentation. Visitor Segmentation defines the profile of people your web site or blog is targeted for. Once you define the Visitor Segmentation, the Internet promotion should be adjusted accordingly.

The basis of Internet promotion is keywords. Many mechanisms in the Internet world are based on keywords, and the most known mechanism of this sort is a search engine, such as Google, Yahoo, MSN and more.

Visitor Segmentation requires you to define the profile of the people your web site or blog is targeted for by a collection of keywords. The various promotion tools will be based on this collection.

You decided to open a web site to promote a product, to promote a service, or to make a statement of some sort. First, define who are the intended visitors for your web site, hence, define the Customer Segmentation for whatever you are trying to promote with your web site. Second, prepare a list of all interests, characteristics and other details (objects, places, names, etc.) that are common among those visitors. Third, find more related keywords to the previous list you prepared using keyword tools.

After you have defined the Visitor Segmentation, followed the three steps, and generated a collection of keywords, you can start planning your web site and its promotion efforts.

The most difficult part in Visitor Segmentation is to acquire a large collection of related keywords. It is always recommended to keep the automated keyword tools for the last after you squeezed the life… I mean the keywords… out of your visitor profile. One of the techniques is to ask questions, for example:

Your web site deals with diamond rings.
Your primary Customer Segmentation is no other than brides.

Straightforward keywords: diamond, diamonds, ring, rings, bride, brides.

What types of diamond rings are there?
What is the name of famous shops that sell diamond rings?
What other products can be viewed as complementary to diamond rings?
What other things do brides think about?
What other things do brides require?
What other things does the marriage involve?
What other things does the wedding involve?
What other things do grooms think about?

Using the massive collection of keywords you have assembled, you have to attract more and more potential visitors via the various promotion tools and redirect them to your web site. Picture the collection of keywords as a net and the visitors as fish. The bigger the net the more fish you catch. The bigger the net the better are your Visitor Segmentation efforts.

Generally use the straightforward keywords and the closely associated keywords within your web site and in inbound links. Use less associated keywords for Internet campaigns only else you would jeopardize your SEO efforts.